thelivingconcepts

Newport

Contemporary Style, Classic Comfort.

Braxton

Sleek Style, Leather Luxury.

Palmspring

Luxury Redefined, Expansive Comfort.

India’s Craftsmanship:

A Force to be Reckoned With.

India has a rich and diverse heritage of furniture making, dating back to ancient times. The art of crafting exquisite pieces of furniture from wood, metal, stone, and other materials has been passed down from generation to generation, reflecting the culture, history, and aesthetics of the Indian subcontinent. India boasts of a vast pool of skilled labor. Our exquisite range of Made in India sofas showcases the pinnacle of quality and artistry. Each piece is crafted by skilled artisans with generations of expertise, resulting in meticulous attention to detail. Our sofas and recliners come in a variety of designs, colors, leather and fabric upholstery options, blending elegance, comfort, and durability, making them a worthwhile investment for any home decor.

Discover Our Latest Arrivals

Explore our thoughtfully curated designs, crafted with premium materials to elevate comfort and introduce timeless sophistication to your seating. Each piece reflects a commitment to quality and innovation, enhancing both style and function in any arrangement.

Featured Collections

Discover our Featured Collection, an epitome of urban sophistication. Immerse in exquisite design, superior craftsmanship, and timeless elegance—a testament to the pinnacle of modern living with The Living Concepts (previously known as Urban Living).

Luxe

The Luxe Collection blends design, craft and comfort, featuring modular loungers, individual headrest sofas and luxurious, ultra-plush chaise lounges.

Stallion

Our newest leather sofas and chairs showcase bold elegance, celebrating the rich texture, character, and timeless beauty of natural leather.

Lavish

Our well-proportioned sofas are tailored for compact spaces, with mid-century modern-inspired angled legs. They come in two size ranges: standard and large.

Freedom

Perfectly sized sofas tailored for modern compact homes. Elegant, efficient, and stylish.

Repose

Experience the ideal combination of robust build and opulent recliners, with modern features and comfort-enhancing details.

Comfort

Deep seating and plush contours designed to relax you and elevate your space.

Essencia

Elevate your interiors with our premium chairs — stylish, ergonomic, and timeless.

Dream

Luxury beds designed for ultimate rest. With under-bed storage and elegant materials.

Testimonials

Genuine words from our clients, sharing their experiences and confidence in our services.

Ashish Shah

Testimonial from the Ashish Shah, Founder & CEO, Pepperfry

It gives me immense pleasure to acknowledge and celebrate our 12-year association with Urban Living, one of our most valued partners in the journey of redefining furniture retail in India. From the very beginning, Urban Living has stood out for its unwavering commitment to quality, trendsetting designs, and an exceptional standard of professionalism.

Their products consistently meet and exceed the expectations of today’s discerning customer — a testament to their focus on innovation, craftsmanship, and attention to detail. Over the years, Urban Living has not just kept pace with evolving design trends but has been at the forefront of setting them.

At the heart of Urban Living’s success is its dynamic Founder, Mustafa Merchant, whose vision and passion have built a business that proudly competes on a global stage. Mustafa's entrepreneurial energy, combined with his relentless pursuit of excellence, has made Urban Living a name synonymous with trust and design leadership.

We at Pepperfry deeply value this enduring partnership and look forward to continuing our shared mission of delivering great furniture and experiences to homes across the country.

Jul 19, 2025

Mohammed Shameem Abubaker

Vice President-Business Development

Almutlaq-Kingdom of Saudi Arabia

As a passionate home furniture retailer, Almutlaq always on the lookout for pieces that combine elegance with functionality. When we discovered “Urban Living” we are truly impressed by their stunning range of living room furniture at affordable prices and commitment to quality with outstanding service.

Urban Living’s supply chain and customer service team is incredibly helpful and ensured a smooth delivery process at all-time & throughout our orders. They are reachable round the clock to ensure customers’ needs met promptly. We wholeheartedly recommend Urban Living to anyone seeking beautiful, quality-trendy furniture that makes the essence of home by comfort and functionality

Jul 29, 2024

Sayed Habib

GM- Business Development, Danube Home, UAE

The entire team at Urban Living is a pleasure to work with! They are knowledgeable about current market trends and their level of customer service is excellent. Your efforts to provide 360-degree support is impeccable. We value your design expertise, customer service, and the value you provide. In a time of diminishing excellence, Urban Living is a rare exception. We are delighted to have you as our vendor.

Oct 15, 2020

Husain Abba

Merchandise Planning Manager, Midas Furniture, Kuwait

Our experience with Urban Living has always perfect, from start to finish! Thank you for doing business the right way. Always appreciated your company's products, commitment to quality, and outstanding service.

Oct 15, 2020

Vineet Gupta

Head of Buying, Home Centre, Landmark Group, UAE

It’s been amazing to witness how FurnitureKraft has been able to develop their designs within price constraints, and how they have been able to achieve consistent results. The team is very responsive when it comes to delivery dates and accommodating tight deadlines. They act like true partners to us.

Oct 15, 2020

Hussaine Kesury

Vice President, Pepperfry, India

The furniture range designed by Urban Living is unique, stylish and contemporary. They add great value to the vibrant Pepperfry marketplace. They have been perfect partners in our journey to become a leading business for online furniture shopping.

Oct 15, 2020

Ketan Gandhalikar

Head of Buying (Furniture), Home Town, India

Urban Living has been one of the foremost business partners to Home Town ever since its inception. The wide range of upholstered sofas from Urban Living are not only superior in quality and finesse, but also boast of unmatched comfort and aesthetic appeal that suit discerning customers.

Oct 15, 2020