thelivingconcepts

Artistry in every Stitch

At The Living Concepts (previously known as Urban Living), we proudly design and develop our entire range of furniture products in India. We combine creativity, craftsmanship, and technology to create furniture suited for discerning customers. Being one of the best home furniture brands in India, we have gained considerable experience dealing with large format retail companies and online stores, in India and abroad. Most of our materials are sourced locally, ensuring high quality and reduced carbon footprint.

Faster, reliable delivery times
Indian fabrics & raw materials
Closer access to select ports
Made-to-order customisation
Lower minimum order quantities
Faster, reliable delivery times
Indian fabrics & raw materials
Closer access to select ports
Made-to-order customisation
Lower minimum order quantities

Our exclusive concepts, unparalleled expertise, premium quality materials and efficient delivery cycles have enabled us to grow considerably over the past decade. Since we commenced our journey in 2013 we have been delivering an unmatched range of seating solutions to clients across the globe. Our 20,000 square meter factory is located near Mumbai with close proximity to the seaport, making it a convenient location for exports—namely to GCC and African countries. Deemed as one of India’s best sofa makers, we have a current production capacity of 4,000 sofa sets per month and look to continue expanding operations in the global market.

Mission

We champion the power of design to develop beloved furniture suited for homes across the world.

Vision

To be India's leading furniture manufacturer.

What We Offer

SOFAS

LEATHER SOFAS

RECLINERS

LOUNGERS

ACCENT CHAIRS

BEDS

Indian Craft

India has much potential as a fast-growing economy with thriving e-commerce platforms and infrastructure. As a developing nation with a rising workforce, India serves as a noteworthy alternate to China. With a large, talented workforce and easily accessible English-speaking labour, India has immense potential and plentiful natural resources. Using our decades of expertise and creativity, we manufacture an exquisite range of comfortable sofa collections for each and every need of our clients.

We source local talent and capabilities to hone skills and support the community. We care about employee wellbeing and the broader society. Our furniture is sourced mainly through Indian natural resources, including high-quality textile fabrics that are locally sourced.

International Presence Map

Team synergy breathes life into our products, embodying shared vision and a commitment to excellence.

Our Team

“UNITY IN PURPOSE, DIVERSITY IN TALENT; TOGETHER, WE SHAPE EXCELLENCE”

Meet the driving force behind The Living Concepts (previously known as Urban Living), where talent, passion, and creativity converge to redefine the world of furniture. At The Living Concepts (previously known as Urban Living), our success is powered by a passionate and skilled team. Comprising Indian artisans, designers, technicians, and professionals with a shared commitment to excellence, each member contributes their expertise to every piece we create. Together, we embody the spirit of innovation, ensuring that every The Living Concepts product reflects our unwavering dedication to quality and craftsmanship.

Message from our Chairman

The Living Concepts (previously known as Urban Living) was established in 2013, with a vision to elevate Indian Craft. Over the years, we've adapted and innovated new offerings in-line with market trends, and are at the vanguard of Indian sofa furniture design. we always keep our customer needs at heart and strive for affordable luxury.

“The business of sofas is more than just furniture; it's about turning houses into homes and moments into memories.”

Sincerely,

Mustafa H. Merchant Founder & Chairman

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